Loyalty Engine

Every customer signal,
answered instantly

The no-code engine your marketing team runs the whole program from — points, tiers and rewards that fire the instant a customer acts.

Build Trigger Reward Result
No-code rule
IfCustomer places 3rd order this month
ThenSend a free-dessert reward to their wallet
✓ Live in seconds — no developer needed
Rule fired
S
Sofia
Just placed her 3rd order this month
Fired
Caught in real time — no batch, no delay
Reward issued
Free dessert next visit
SWEET-3X · 14 days
Delivered to Sofia's app wallet
The payoff
Sofia came back in 4 days — and the rule keeps running.
0Repeat lift %
£0Dev cost
24/7Always on
One rule, set once — working on every customer, automatically.
24/7

Rules run around the clock — even the hours you're closed.

no code

Marketing sets the logic once — the engine runs it for you.

3

Verticals it's built for — retail, ecommerce and restaurants.

Where customer loyalty
actually happens

Emotional Brain decides the smartest move for each customer. The Loyalty Engine carries it out — issuing every point, tier and reward automatically, across app, email and in-store.

Step 1
Emotional Brain

Decides

Scores loyalty and picks the next best move for each customer.

Samantha
54/100
At-risk · win back
then
Step 2
Loyalty Engine

Delivers

Issues the points, tiers and rewards — across every channel.

IF score drops THEN win-back
15% offCOMEBACK15
Always on

Nothing slips through

Every signal your customers send becomes an action — automatically, the second it happens.

Live · rules firing now
Retention on autopilot

Make the next visit
inevitable

Set the rule once; the engine catches the moment and rewards it. See the play your customers already make — pick a vertical.

Win the shopper at the counter

Capture them at the point of sale and the reward reaches their phone before they leave the shop.

  • Enrol in-store in seconds, no app friction
  • Coupons land in the wallet instantly
  • Tiers reward the regulars
IfShopper joins loyalty in-store
Welcome pass
£10 off your next shop
WELCOME10Valid 30 days
Silver member→ Gold
160 points to Gold — unlocks free shipping

Recover the cart while it's warm

Abandonment is a signal. The engine catches it and sends the right nudge inside the window that converts.

  • Trigger on cart value, category or tier
  • Time-boxed offers that create urgency
  • Points applied automatically at return
IfCart over £40 abandoned
Come back offer
10% off your basket
BASKET10⏱ Expires in 2h
150 pts
Balance after return
+150 pts

Turn the third visit into a habit

Regulars are your margin. The engine tracks frequency across channels and rewards the habit at the right moment.

  • Count visits across app, web and in-venue
  • Reward streaks and spend milestones
  • Free items that cost little, earn loyalty
If3rd order this month
Reward unlocked
Free dessert on your next visit
SWEET-3XValid 14 days
4
5
How it works

Live in three steps

Your marketing team sets a rule and the engine handles the rest — forever.

1

Build the rule

Pick a trigger and a reward in the visual builder.

IF 3rd order THEN free dessert
2

It fires

The engine watches every channel in real time and triggers 24/7.

Rule live · watching now
3

They get rewarded

The reward lands in their wallet, ready to use — and the loop repeats.

Free dessert
SWEET-3X · in wallet

You're never setting this up alone

Switching loyalty tools can feel daunting — so our team stays hands-on. We help you launch, migrate, and shape the program around your goals, and we're there whenever you need us. Rated 5/5 for support on G2.

One platform

One engine, every moving part

Assemble the program your way, change it whenever it needs to move.

Points & tiers

Design the exact progression you want — requirements, benefits and rewards that pull members up each tier.

Rewards & vouchers

Points, discounts, free items, early access — issued automatically the moment a rule fires.

No-code flows

Chain IF/THEN logic into scenarios that run across every touchpoint — build once, runs on its own.

Live dashboards

Enrolment, redemption, tier movement and revenue per campaign — adjust with evidence, not guesswork.

Surveys & feedback

Ask at the right moment, reward the response, and turn answers into points and sharper segments.

Contests & goals

Time-boxed challenges and stretch targets that lift visit frequency and basket size.

32%
increase in yearly visit frequency

"TRIFFT delivered everything we needed to generate more repeat visits — the numbers are beyond what we expected."

Daniel Edmondson · Digital Marketing Manager, The Big Table Group

Works with your stack — Klaviyo, your POS, ecommerce platform & CRM. The engine plugs into the tools you already run.

Frequently asked questions

What is the TRIFFT Loyalty Engine?+
The Loyalty Engine is the no-code mechanics layer of the TRIFFT platform. It runs points, tiers, rewards, vouchers and real-time IF/THEN flows that respond to customer behaviour — so CRM and marketing teams at retail, ecommerce and restaurant brands can build and operate a loyalty program without writing code.
How is it different from Emotional Brain?+
Emotional Brain is the AI intelligence layer — it scores emotional loyalty and decides the next best action. The Loyalty Engine is the mechanics layer that carries those decisions out: issuing points, tiers, rewards and vouchers and running the automated flows that reach customers across app, email and in-store.
Do we need a developer to build flows?+
No. The Loyalty Engine uses no-code IF/THEN scenarios. Marketing and CRM teams chain conditions and actions visually and the flows run automatically — no developer time and no release cycles.
What can I reward customers for?+
Purchases, referrals, reviews, survey responses, social mentions, sign-ups, specific payment methods, and custom milestones like spend targets or visit streaks — issuing points, discounts, vouchers, free items or VIP perks automatically.
Which businesses is it built for?+
Retail, ecommerce and restaurant brands. For example: a welcome coupon when a shopper joins in-store, a time-boxed discount when an ecommerce cart is abandoned, or a free item when a diner reaches their third order in a month.
What building blocks are included?+
Points and tiers, rewards and vouchers, no-code IF/THEN flows, live dashboards, surveys and feedback, and contests and stretch goals — all assembled and changed without a developer.

Let's build loyalty that lasts.

Book a walkthrough and we'll build a live flow for your retail, ecommerce or restaurant program — live in minutes.