EMOTIONAL LOYALTY
STARTS HERE

Understand how customers truly connect with your brand and
transform those signals into emotional loyalty and lasting advocacy.

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Trusted by leading brands across ecommerce, hospitality, retail and beyond

Spend doesn’t define loyalty.
Behaviour tells what really drives it

See how customer engagement changes and keep them more connected

Not every high spender
is loyal

Customers don’t stay in one place

Move customers in the right direction

TRIFFT LOYALTY PLATFORM

Four layers that turn insight into effective action across every interaction

TRIFFT helps brands build emotional loyalty at scale

From customer databases 

to communities of advocates

Marie | 937 pt

Great product guys 🥰

Marco | 3 642 pt

This is top-tier work 🚀

Alyssa | 243 pt

I love it! 🦄🦄🦄

Meet the Emotional Brain, the Intelligence Behind Loyalty

The intelligence layer behind TRIFFTA connected system where insight, action and execution continuously work together to build stronger customer relationships

Click on one to get a better view

Plan
Builder

Build a loyalty plan shaped by real customer behaviour

Emotional Loyalty Score

Measure the strength of every customer relationship

Next Best Action

Turn customer signals into actions that drive loyalty

Member Execution

Deliver actions across every customer touchpoint

Loyalty intelligence
You Can Turn Into Results

Brands using TRIFFT can:

Segment
in real time

Identify
your true brand advocates

Monitor activity,
maximise retention

Detect loyalty drift before churn happens

Create unique
experiences

Personalise engagement for every member

Optimise customer acquisition costs

Up to 300% higher Customer Lifetime Value (LTV)

Engage & delight

Send meaningful rewards and recognition

Build emotional
loyalty

Protect margins from unnecessary discounts

Increase purchase frequency

High-ELS customers are 2x more likely to buy more often

Trusted by the modern commerce ecosystem

TRIFFT works closely with the platforms that power today’s customer experiences

industries

Built for brands
where loyalty matters most

Protect margins while building brand affinity

Turn occasional guests into regulars

Increase repeat purchases and customer lifetime value

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Loyalty that drives real impact

“TRIFFT Loyalty delivered everything we needed to generate more repeat visits and the numbers are beyond what we expected… It really has been a game-changer for us.”

Daniel Edmondson, Digital Marketing Manager at Big Table Group

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connect your entire ecosystem

TRIFFT integrates with the tools you already use

Explore integrations

Getting Started Is Easy

Create custom loyalty plan in minutes

Use Plan Builder to generate a loyalty plan from high-level business inputs and get a structured strategy for execution

Create Your Free Loyalty Plan

You have questions?
We have answers!

Create your loyalty plan in minutes

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Loyalty Programs

How is TRIFFT different from traditional loyalty programs?

TRIFFT helps brands meet goals of increasing customer retention and repeat visits with a unique, modern approach centred on going beyond simple, transaction-based rewards and focusing on establishing true emotional loyalty. We believe in building a kind of customer loyalty that makes it easier to answer to a simple question — “If you stopped all discounts tomorrow, which customers would still be loyal to you?”

How can I customise my loyalty program with TRIFFT?

TRIFFT is highly flexible and allows you to customise almost everything, from program structure (points, tiers, rewards) and campaigns to segmentation, communication and customer journeys. On the front-end side, you can tailor the entire loyalty experience across web and mobile apps — including branding, layout, and UI using custom CSS. You can also customise integrations and data flows via APIs and webhooks. When combined with CDP platforms, this unlocks virtually unlimited possibilities for building highly personalised and scalable loyalty programs.

Integrations & Tech

Will TRIFFT work with my existing tech stack?

Yes. The TRIFFT Loyalty minimises the need for extensive IT involvement. It features a flexible Integration Hub with comprehensive REST APIs, pre-built integrations with many common platforms and a powerful webhook engine to blend perfectly into the way you already do things.

Can I transfer existing customer data to TRIFFT?

Yes! We make transitioning easy. We can assist you with a one-off transfer of your existing data to the TRIFFT platform, or we can configure our system to continuously synchronise data with your current CRM or loyalty database so you don't lose any of your valuable customer history.

Implementation & Setup

How long does it take to get started?

TRIFFT’s implementation and time-to-market are built for speed. Depending on your tech stack and clarity about the exact structure of your loyalty programme, you can be up and running in as few as three weeks and our Support team is always ready to help smooth out any issues that may arise.

Do I need additional staff to manage the program?

While TRIFFT can operate in a “set and forget” mode if necessary, it generally delivers the best results for brands with a dedicated person in marketing who actively runs and manages your loyalty program through TRIFFT.

The keyword here is “person” because just one is enough!