Customer Touchpoints

Reach every customer, on every channel

The branded surfaces that carry your loyalty program into real life — a native app, a wallet card, on-site modules and your own site. All live, all yours, updated in real time from one place.

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TRIFFT
Mobile appAppPush & rewards
Wallet cardWalletApple & Google Pay
On-site modulesOn-siteInside your site
Loyalty websiteWebsiteYour branded hub
One connected platform

Great decisions only matter
if the customer actually sees them

TRIFFT decides the right move and runs the program. Touchpoints are where that move lands in your customer's hands.

Decide

Emotional Brain

Scores each customer and picks the single next best move.

Run

Loyalty Engine

Turns that move into live points, tiers, rewards and journeys.

Reach → you are here

Customer Touchpoints

Deliver it on the app, the wallet card, on-site and your website.

01 · Native mobile app

A branded home for
your most loyal customers

A native iOS and Android app built around engagement, personalisation and dynamic content. Update designs instantly, launch campaigns in minutes, and reach customers directly with push notifications — no release cycle, no waiting.

  • Real-time loyalty status and dynamic content
  • Flexible design with instant, over-the-air updates
  • Direct communication through push notifications
TRIFFT native loyalty mobile app shown on a smartphone
02 · Embedded on-site loyalty

Loyalty built right
into your website

Drop loyalty modules directly into the site you already have. Customers track rewards, check their status and engage with the program without ever leaving your platform — one consistent brand experience from browse to reward.

  • Seamless integration into your existing website
  • Real-time rewards and loyalty engagement in place
  • Consistent brand experience across every interaction
TRIFFT embedded on-site loyalty modules inside a brand's website
03 · Digital wallet card

One tap from the
lock screen — no app needed

A loyalty card that lives in Apple Wallet and Google Pay, so your program stays on the customer's phone without an install. Points, tier and offers update automatically, and you can push time-sensitive messages straight to the card.

  • Instant access to loyalty rewards, always to hand
  • Native Apple Wallet and Google Pay integration
  • Simple, on-the-go engagement with zero friction
TRIFFT digital wallet loyalty card in Apple Wallet and Google Pay
04 · Loyalty website / microsite

A dedicated hub for
your whole program

A branded loyalty website or microsite where customers manage their membership, explore rewards and engage with everything you offer in one place. It centralises loyalty activity and gives your program a home that supports long-term retention.

  • Central hub for all loyalty program activity
  • Customisable design fully aligned with your brand
  • Easy access to points, rewards and offers
TRIFFT loyalty website and microsite for a brand's rewards program
One control

Change it once —
it changes everywhere

Colours, content, rewards and campaigns update in real time across every touchpoint — no redeploy, no app-store wait. Your customers see it instantly.

Brand colour Live
Mobile app Wallet card On-site modules Loyalty website
↻ Pushed to every surface, instantly
How it all connects

Part of one loyalty loopdecide, run, reach — then learn

1

Decide

Emotional Brain scores each customer and picks the next best move.

Emotional Brain
2

Run

Loyalty Engine turns it into live points, tiers and rewards.

Loyalty Engine
3

Reach

Touchpoints deliver it across every customer surface.

Touchpoints
4

Learn

Engagement flows back to sharpen the next decision.

Feedback loop
↻ Every tap, scan and open feeds back — the system sharpens every cycle

Frequently asked questions

What are TRIFFT Customer Touchpoints?+
Customer Touchpoints are the branded, customer-facing surfaces TRIFFT uses to deliver your loyalty program: a native mobile app, embedded on-site modules, a digital wallet card for Apple Wallet and Google Pay, and a loyalty website or microsite. They're the delivery layer of the platform — the moves decided by Emotional Brain and run by Loyalty Engine actually reach the customer here. Every touchpoint is branded to you and updates in real time from one system.
What loyalty touchpoints does TRIFFT offer?+
Four core touchpoints, out of the box: a native mobile app with push notifications; embedded on-site loyalty modules that sit inside your existing website; a digital wallet card integrated with Apple Wallet and Google Pay; and a dedicated loyalty website or microsite. A lightweight web widget is also available to add loyalty to any page. Launch one or all of them, and add more over time.
Do I need to build a mobile app to run a loyalty program?+
No. The native app is optional. Many brands start with embedded on-site modules and a digital wallet card, which need no app-store submission and go live in days. When you're ready, the branded native app runs on the same data and rewards, so nothing has to be rebuilt.
How is the digital wallet card different from a mobile app?+
The wallet card lives in Apple Wallet or Google Pay, so customers keep their balance one tap from the lock screen without installing anything. Points, tier and offers update automatically, and you can push time-sensitive messages to it. It's the lowest-friction way to stay present on a customer's phone — and it works alongside a native app, not instead of it.
Can I change how my touchpoints look after they're live?+
Yes. Every touchpoint is managed from one place in real time — colours, content, rewards, campaigns and messaging change instantly across the app, wallet card, on-site modules and website, with no redeploy and no app-store wait.
How do touchpoints fit with Emotional Brain and Loyalty Engine?+
Emotional Brain decides who to act on and what the next best move is. Loyalty Engine turns that into live rewards, tiers and journeys. Customer Touchpoints are where those moves reach the customer — the app notification, the wallet-card update, the on-site reward, the website hub. Engagement from every touchpoint flows back to Emotional Brain to sharpen the next decision.
Who are TRIFFT Customer Touchpoints for?+
CRM and marketing teams in retail, e-commerce and hospitality who need to reach customers where they already are — on their phone, in their wallet and on the brand's own site — without a long build. Teams that own engagement and retention use touchpoints to keep the program visible and active between purchases.

Find out which customers you're about to lose

A free 15-minute loyalty audit — we'll show you where retention is leaking and the fastest way to fix it.

Get a free loyalty audit