How to create a custom loyalty plan with AI

Key Takeaways

• Concept AI is an AI-powered loyalty plan generator that creates customised customer retention strategies in minutes.
  
• It automates market research, competitor benchmarking, and audience analysis.
  
• Businesses can validate AI findings before generating the final loyalty strategy.
  
• The final report includes reward structures, engagement mechanics, and implementation guidance.
  
• AI significantly reduces the time required to develop a structured loyalty plan.

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What Is Concept AI?

Concept AI is TRIFFT’s AI-powered loyalty plan generator designed to help businesses create structured, data-driven customer retention strategies in minutes. It analyses your website, industry landscape, competitive positioning, and audience profile to generate a fully customised loyalty plan ready for implementation.

Instead of spending weeks researching loyalty mechanics, benchmarking competitors, and designing reward structures manually, businesses can use AI to automate the strategic groundwork and move directly to execution.

Why Creating a Loyalty Plan the Traditional Way Takes Time

Building an effective loyalty plan requires structured research. A brand’s market position, product offering, customer behaviour, and competitive landscape all influence how a loyalty strategy should be designed.
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Traditionally, this process involves:

• Manual competitor analysis
  
• Customer segmentation research
  
• Reward structure modelling
  
• Engagement mechanics design
  
• Strategic alignment with business goals
  
  

For many businesses, developing a loyalty program strategy can take weeks or even months of internal planning and research.

Concept AI automates this process.

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Why Use AI to Create a Custom Loyalty Plan?

Using AI to generate a loyalty plan accelerates development while improving strategic clarity and objectivity.

Automated Market and Industry Analysis

Concept AI evaluates your website and market presence to understand your positioning within your industry.

Competitive Benchmarking

The system identifies key competitors and analyses the structure, size, and engagement models of their loyalty programs to inform strategic differentiation.

Data-Driven Customer Retention Strategy

Instead of relying on assumptions, Concept AI uses behavioural insight patterns and engagement frameworks to design a structured loyalty model.

Faster Time to Market

What once required dedicated teams and long research cycles can now be condensed into minutes.

Validated Strategic Output

Before finalising the loyalty plan, users can review and confirm AI findings to ensure the strategy reflects an accurate business context.

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How to Create a Custom Loyalty Plan
with AI

Creating a loyalty plan with Concept AI is structured, collaborative, and efficient.

Step 1: Share Your Website and Email Domain

Providing your website URL and email domain allows Concept AI to begin analysing your business model, positioning, and industry context.

Step 2: AI Analyses Your Market and Competitors

The system evaluates your competitive landscape, examining loyalty program structures, engagement mechanics, and reward models across your industry.

Step 3: Review and Validate the Research

You receive a summary outlining your market position, target audience profile, competitive insights, and any existing loyalty structure. You can edit, refine, and confirm this information before moving forward.

Step 4: Generate Your Custom Loyalty Plan

Once validated, Concept AI produces a comprehensive, multi-page loyalty strategy blueprint tailored to your business objectives and customer retention goals.

What You Receive in Your Loyalty Plan Report

Your customised report includes:

• A structured customer retention framework
  
• Recommended loyalty reward structures
  
• Emotional loyalty development strategies
  
• Competitive benchmarking insights
  
• Engagement mechanics aligned with your industry
  
• Clear implementation guidance
  
• Strategic reasoning behind each recommendation
  
  

The result is a data-backed loyalty plan designed to drive repeat purchases, strengthen customer relationships, and increase long-term brand engagement.
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Loyalty Plan Ideas Grounded in Real Market Data

Unlike generic loyalty templates, Concept AI generates loyalty strategies based on:

• Industry benchmarking
  
• Audience behavioural insights
  
• Competitive positioning
  
• Retention-focused engagement models
  
  

This ensures your loyalty program is not just creative — but strategically aligned with measurable business outcomes.

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A Faster Way to Generate a Data-Driven Loyalty Strategy

Effective loyalty programs are built on structured research and behavioural insight. Concept AI condenses months of loyalty program development into a streamlined AI-driven workflow.

Whether you are:

• Launching your first loyalty initiative
  
• Resetting an underperforming program
  
• Exploring new engagement models
  
• Building a scalable customer retention framework
  
  

Concept AI provides a structured, research-backed starting point.

Instead of asking “How do we build a loyalty strategy?”, you move directly to implementation with clarity.

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‍Key Benefits of Using AI to Generate a Loyalty Plan

• Accelerated loyalty program development
  
• Reduced research time and resource requirements
  
• Objective competitor benchmarking
  
• Behaviour-driven engagement design
  
• Scalable customer retention framework
  
• Strategic clarity before implementation
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FAQ About Concept AI

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What information do I need to get started with Concept AI?

You only need your brand’s website address (URL) and email domain. This enables Concept AI to analyse your market positioning, industry landscape, and competitive environment before generating a tailored loyalty strategy.

How does Concept AI research competitors?

Concept AI uses AI-powered analysis to identify key competitors within your industry and evaluate their loyalty program structures, reward models, and engagement mechanics. This benchmarking informs strategic differentiation.

How is Concept AI different from generic loyalty templates?

Unlike static templates, Concept AI evaluates your brand, industry context, and competitive landscape before generating recommendations. The result is a data-driven strategy grounded in real analysis.

Can Concept AI improve an existing loyalty program?

Yes. It can help optimise existing reward structures, identify strategic gaps, and enhance customer engagement performance.

Is Concept AI free to use?

Yes. The initial loyalty strategy blueprint is provided free of charge to demonstrate the potential of AI-powered loyalty program development.

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