Customer storyRestaurantsUnited Kingdom
TRIFFT built Marugame Club: an app, an Apple Wallet card and coupons,
where every visit earns a stamp from a place in Japan.
Marugame wanted loyalty that feels like a trip to Japan, not a points ledger.
Marugame Udon opened its first UK restaurant on Middlesex Street, London, in 2021. Guests come for udon made fresh in an open kitchen, so the loyalty program had to carry the same sense of craft and place.
Udon cut by hand in every kitchen. The loyalty program had to feel as made-to-order as the noodles.
The app opens on Shibuya at night with one question: ready to journey through Japan, one bowl at a time?
Account, stamp book and rewards sit next to locations, the menu and delivery.
Every member gets their own eki stamp book, inspired by Japan’s station stamps.
Home knows each member: when they last came in, where, and what’s waiting.
Each visit adds a stamp, with checkpoints along the way and seasonal bonus challenges.
Free tempura, a kake for a friend, and perks that grow with every level.
Scan the wallet at the kiosk or till. Ten stamps unlock VIP and 15% off.
Marugame Club lives where guests already are: in Apple Wallet, at the till, and in offers they can use the same day.
Add a visit and watch the stamp card fill, the way it does in the app.
4 more visits to finish page one.
Built from Marugame Club’s stamp artwork to show the mechanic. Stamp order and rewards in the live program may differ.
Marugame had outgrown its all-in-one platform. To build something more dynamic, it moved to best-of-breed tools, with TRIFFT running loyalty and the guest app.
A fully branded app in Marugame’s red and cream, with its own voice and stamp artwork.
A stamp journey through Japan, with rewards along the way. Every bowl moves a guest one stop further.
Moving to best-of-breed tools gave the team the freedom to build something new, rather than work around what one platform allowed.
Marugame replaced one all-in-one system with a specialist for each job: Toast at the till, TRIFFT for the app and loyalty, and Klaviyo for email and SMS.
Klaviyo is TRIFFT’s strategic partner, and TRIFFT is a preferred loyalty solution for Klaviyo.
The app, Apple Wallet card, coupons and rewards, all in Marugame’s brand.
Runs stamps, levels and rewards, builds segments and recommends the next campaign.
Member segments sync in, and Marugame’s team sends from Klaviyo as usual.
Toast runs the tills, and TRIFFT connects to it for every stamp and reward.
Marugame opened its first restaurant in Kakogawa in 2000. Every Marugame Club journey starts there.
The app opens on Shibuya at night with one question: ready to journey through Japan, one bowl at a time?
