The Big Table Group partnered with TRIFFT to build branded restaurant loyalty apps, lifting yearly visit frequency by 32% and yearly spend by 10% within a year. By pairing TRIFFT's hospitality experience with customized apps and real-time personalization, the UK group grew digital engagement and now understands every guest far better than before.
The challengeBig plans, once-a-year visits
The Big Table Group needed a way to turn one-time diners into repeat guests without relying on costly new-customer acquisition. The group operates nearly 250 restaurants across ten UK brands — Bella Italia, Las Iguanas, the pan-Asian Banana Tree and more — and, like every restaurant group, struggled to gather customer data and turn it into personalized marketing at scale.
Average visit frequency across the group sat at just over once a year. That was respectable for the industry, but even a modest lift across every location would translate into meaningful profit. BTG was already good at filling tables; what it lacked was an easy way for existing customers to interact with its brands and come back more often.
Consumers always want to try something new, and there's no shortage of options. Still, we believed there was room to reconnect with customers who'd dined with us before — and give them a reason to visit again.Daniel Edmondson · Digital Marketing Manager, The Big Table Group
The solutionAn app-etite for growth
TRIFFT built branded loyalty apps for individual BTG concepts using container app technology instead of traditional development — drastically reducing cost and time to launch while keeping each app deeply customizable. Each app integrated with Bloomreach's Customer Engagement Platform, so loyalty mechanics could send and receive data in real time from BTG's points of sale and fire offers while a guest was still at the table.
The Bella Italia and Las Iguanas apps launched with three features ready on day one:
Frictionless onboarding
Guests signed up in seconds via email or by scanning a QR code on the placemat at their table.
Tiered, gamified rewards
An immediate sign-up incentive — a free main at Bella Italia, £10 off at Las Iguanas — with higher tiers unlocked by visits and spend. Visit 3 times in 90 days, earn a reward for the next 90.
Personalized offers
The app tracked preferences, visit history and spend, letting BTG send offers tailored to audiences of one.
TRIFFT's loyalty apps passed 100,000 downloads per brand within three months of launch, and that number has more than doubled since. Within a year, app users were visiting Big Table Group brands roughly 15% more often than non-users.
Passing 100,000 downloads in the first three months — for each brand — put our fears about customer uptake to rest.Daniel Edmondson · The Big Table Group
The engineWhere Bloomreach adds flavor
Bloomreach provided the AI-powered personalization layer behind TRIFFT's apps for The Big Table Group. Bloomreach is a cloud-based commerce experience platform that uses AI and machine learning to personalize the digital customer journey in real time, and its Digital Experience Platform powers triggered content and journeys for more than 1,400 brands worldwide. For BTG, that meant the automation needed to deliver the right offer to the right guest at the right moment.
The outcomeThe results are in
Within a year of launch, TRIFFT's loyalty program lifted The Big Table Group's yearly visit frequency by 32% and raised yearly customer spend by 10%. Beyond the headline numbers, the program delivered four lasting benefits:
Higher lifetime value
A 15% visit-frequency lift among app users compounds into stronger CLV — far more efficient than constant acquisition.
Deeper customer understanding
Rich data on preferences and dining habits now informs marketing, menu development and operations.
Stronger brand loyalty
Personalized rewards moved customers beyond transactions into genuine, emotional loyalty.
Smarter marketing spend
Segment-targeted offers measurably improved campaign ROI.
The numbers are beyond what we expected, and we're already planning future promotions around what we've learned. It's been a game-changer.Daniel Edmondson · The Big Table Group
Frequently asked questions
What results did The Big Table Group achieve with TRIFFT?
A 32% increase in yearly visit frequency, more than 100,000 loyalty app installs per brand within the first few months, and a 10% increase in yearly spend — measured within a 90-day loyalty campaign.
Who is The Big Table Group?
A UK restaurant group operating nearly 250 restaurants across ten brands, including Bella Italia, Las Iguanas and Banana Tree.
How did TRIFFT launch the apps so fast?
TRIFFT used container app technology rather than traditional app development, cutting cost and time to launch. The apps integrated with Bloomreach's Customer Engagement Platform for real-time data sync with points of sale.
What loyalty features drove the results?
Fast QR-code and email onboarding, a tiered and gamified rewards system, and personalized offers based on each customer's preferences, visit history and spending patterns.