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Plan loyalty. 

Score customers. Trigger action.

Emotional Brain is TRIFFT’s intelligence layer, powered by patented AI technology.
It analyses behavioural signals, models customer loyalty and identifies the actions most likely to strengthen customer relationships.

GET A DEMO
Generate A loyalty plan

Plan Builder

Generate a loyalty plan from high-level business inputs, refine it into a structured strategy and prepare it for execution in Loyalty Engine.

Emotional Loyalty Score

Score each customer using transactional and non-transactional signals to understand loyalty strength, segment migration and relationship risk.

Next Best Action

Prioritise the actions most likely to increase emotional loyalty for each member based on journey stage, past performance and business goals.

Take the ExpresS lane to Going Live

Start with a few business inputs and let Plan Builder generate a launch-ready loyalty concept.

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It turns a brief into a structured plan, then prepares it for execution through Loyalty Engine.

MEASURE EVERY customer relationship

Emotional Loyalty Scores merge key metrics of customer relationships. By combining spend levels with non-transactional signs of engagement, you can track their progress across your loyalty model.


Use it to identify loyal advocates, at-risk members and high-potential segments.

Emotional Loyalty Score Dashboard showing a total score of 76.5/100, bar charts of sentiment analysis, retention, advocacy, brand affinity, NPS scores, a timeline graph for scores from January to May, and individual customer scores from A to E.

DETERMINE THE NEXTBEST LOYALTY ACTION

Next Best Action uses patented AI decision models to prioritise the actions most likely to increase emotional loyalty.


It evaluates customer journeys, past campaign performance and individual behaviour to determine what should happen next for every member.

Notification card stating ELS can be increased by 8 points with a recommendation to run a similar event to one on July 1st and buttons to hide or apply.

Give us your loyalty goals

We'll give you a loyalty plan

Design and launch your customised loyalty program with no advanced technical skills needed, using AI-powered help every step of the way.

generate a loyalty plan

FROM INTELLIGENCE TO EXECUTION

Emotional Brain identifies the loyalty strategies most likely to work.



Loyalty Engine turns them into live programs, journeys and customer interactions.

Activate 
loyalty programs

Deploy strategies generated by Emotional Brain across points, tiers, rewards and campaigns.

Orchestrate customer journeys

Automatically trigger personalised loyalty interactions across channels based on real-time customer behaviour.

Execute at scale

Run loyalty programs across your ecosystem through integrations with CRM, marketing and commerce platforms.

Get a personal introduction to what TRIFFT can do for your brand

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frequently asked questions

What is TRIFFT’s Emotional Brain?

TRIFFT’s Emotional Brain is the intelligence layer of TRIFFT that designs loyalty strategies, measures customer relationships, and determines how to strengthen them. It analyses behavioural signals to identify what is most likely to increase emotional loyalty.

What is the Emotional Loyalty Score (ELS)?

The Emotional Loyalty Score (ELS) is a customer-level metric that measures the strength of each relationship using both transactional and non-transactional data. By combining spend, frequency, and engagement signals, it provides a complete view of loyalty and helps identify truly loyal, at-risk, or promotion-driven customers.

What is Next Best Action (NBA)?

Next Best Action (NBA) determines the most effective action to strengthen each customer relationship. It evaluates behaviour, journey stage, past performance, and business goals to decide what should happen next for every individual.

How does TRIFFT move from insight to execution?

TRIFFT moves from insight to execution through a connected system. Emotional Brain generates strategy, measures loyalty, and identifies the next best action, while Loyalty Engine turns those decisions into live interactions across rewards, journeys, and integrations.