How to build a loyalty program with Klaviyo

You can build a full loyalty program around Klaviyo by connecting a loyalty platform like TRIFFT to it. That lets you power email, SMS, and automated journeys with real loyalty data — a customer's points, tier, rewards, referrals, and engagement — instead of purchase history alone. That means you can welcome new members, recover expiring points, reactivate customers before they churn, and reward your advocates, all automatically. As a Klaviyo Preferred Tech Partner, TRIFFT streams loyalty events straight into Klaviyo, and Klaviyo can trigger loyalty actions back in TRIFFT — so the two work as one connected system.

Here's why it matters — and what you can actually build.

Why loyalty data makes Klaviyo work harder

For a CRM or retention marketer, that shows up as four concrete gains:

• Higher revenue per send. Loyalty-triggered messages — points reminders, tier nudges, reward drops — reach customers at a moment that matters to them, so they convert better than generic batch campaigns.
• Churn caught earlier. A drop in loyalty activity is a churn signal weeks before someone actually stops buying, so anti-churn flows fire while you can still save the relationship — not after it's gone.
• More LTV from your best customers. Tier and milestone flows push high-value members toward the next level instead of letting them plateau.
• Less manual work. Rewards, coupons, and segment updates happen automatically inside the flow — no exporting lists or commissioning a one-off build for every campaign.

The result: you get more out of your existing retention channel without new tools or a bigger team.

Why TRIFFT for Klaviyo — not another loyalty app?

Most loyalty apps that plug into Klaviyo send the same thing: points, tiers, and transactions. TRIFFT sends something no one else does — a real measure of how each customer feels about your brand — and it works beyond ecommerce. Three things set it apart:

• It sends emotional loyalty, not just points. TRIFFT's Emotional Loyalty Score (ELS) tells Klaviyo why a customer buys — whether they're a loyal advocate or a discount-chasing deal-hunter — so your flows and Composer campaigns act on genuine loyalty, not guesswork from purchase history.
• It works beyond ecommerce. Most Klaviyo loyalty apps are built for Shopify/DTC only. TRIFFT connects in-store, multi-location, and restaurant loyalty to Klaviyo — so retail and hospitality brands get the same real-time personalisation, not just online-only stores.
• It works both ways. TRIFFT doesn't just feed data into Klaviyo — Klaviyo can trigger loyalty actions back in TRIFFT (assign a coupon, add points, update a segment) straight from a flow, with no separate build per campaign.

The result: Klaviyo stops guessing from transactions and starts acting on how customers actually feel — which is what protects margin and grows lifetime value instead of training customers to wait for discounts.

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How does the TRIFFT + Klaviyo integration work?

The integration keeps loyalty data and messaging in sync both ways: TRIFFT streams loyalty events into Klaviyo so every message reflects a customer's real status, and Klaviyo can trigger loyalty actions back in TRIFFT — assigning coupons, adding points, or updating segments — without a separate build per campaign.

• TRIFFT → Klaviyo: loyalty events (points earned, coupons, tier changes, referrals) and up-to-date member properties flow into Klaviyo automatically, so every message can reflect a customer's real loyalty status.
• Klaviyo → TRIFFT: a Klaviyo flow can trigger loyalty actions in TRIFFT — assign a coupon, add or deduct points, or update a segment.

The result: Klaviyo personalises and sends, TRIFFT supplies the loyalty intelligence and executes the reward.

What can you build across the customer journey?

Across the five stages of the customer journey — attract, convert, onboard, retain, and expand — TRIFFT + Klaviyo lets you turn every loyalty event into a triggered email or SMS: signup and referral flows to attract, first-purchase bonuses to convert, profile and tier journeys to onboard, expiry and anti-churn reminders to retain, and review and activation campaigns to expand.

Attract — turn visitors into members

• Register & join loyalty — convert anonymous visitors into known members.
• Email collection via signup widget — grow your list through forms, pop-ups, or gated content.
• Refer-a-friend — turn existing members into an acquisition channel.

Convert — earn the first purchase

• First-purchase bonus — encourage that first qualifying order.
• Welcome bonus — deliver immediate value right after signup.
• Double points for the first days — accelerate early repeat behaviour.

Onboard — deepen the relationship early

• Complete-profile challenge — collect first- and zero-party data.
• Birthday capture — gather birthdays for future personalisation.
• Tier introduction / progress tracker — motivate members toward the next level.

Retain — keep customers engaged

• Points & coupon expiry reminders — recover value before it lapses.
• Birthday & anniversary rewards — create personal loyalty moments.
• Anti-churn triggers — reactivate members whose activity is slipping.
• Monthly loyalty summary — show points earned, redeemed, and expiring.

Expand — grow your best customers

• Review rewards — reward verified feedback and ratings.
• Coupon lists in emails — show each member their available coupons.
• Activation campaigns — use milestones and progressive rewards to lift visit frequency.

What does TRIFFT + Klaviyo mean for retail brands?

Most loyalty-plus-Klaviyo integrations are built for Shopify/DTC ecommerce and stop at the online transaction. Retail is different: a customer earns points at the till, browses online, and expects one consistent balance. With TRIFFT feeding in-store and online loyalty events into Klaviyo, retailers can:

• Trigger a Klaviyo flow from an in-store purchase (welcome, thank-you, or "you're close to your next tier").
• Keep points, tier, and coupons unified across every location and the web, so messages never show a stale balance.
• Send location-aware offers — a member's favourite store can drive the timing and content of a campaign.
• Re-engage lapsed in-store shoppers with anti-churn SMS before they drift to a competitor.

The result is that your email and SMS reflect a customer's whole relationship with the brand, not just their online orders — which is what lifts repeat-purchase rate across channels instead of just online.

What does TRIFFT + Klaviyo mean for restaurants?

Restaurant loyalty runs on frequency, not basket size — the goal is one more visit this month. TRIFFT + Klaviyo supports that rhythm:

• Visit-based rewards: trigger a Klaviyo message when a guest hits a visit milestone ("your 5th visit — here's a free coffee").
• Time-and-daypart targeting: send offers timed to a guest's usual habits (a lunch regular, a weekend brunch visitor).
• Anti-churn for diners: reactivate a guest whose visits are slipping with a well-timed SMS before they're gone.
• Multi-brand groups: for restaurant groups running several brands, keep loyalty status consistent across all of them, with Klaviyo messaging per brand.

For a hospitality group, this connects the loyalty app, the POS, and Klaviyo into one system — the guest is recognised whether they order ahead, dine in, or come back after a month away. That's how you turn one more visit a month into measurable revenue, which is the whole game in hospitality.

Do you need a developer to set this up?

No — most standard use cases don't require custom development. TRIFFT provides ready-made, branded Klaviyo flow templates you can copy and customise, including a loyalty welcome flow, a referral invite flow, and a points-expiry reminder flow. For brand-specific journeys, you can build custom flows using TRIFFT loyalty events as triggers, combined with email/SMS, conditional splits, delays, and reward actions. Most setups also don't require Klaviyo's Advanced KDP.

How do you measure success?

Track acquisition, engagement, loyalty, and commercial metrics — ideally comparing loyalty members against non-members, because that gap is the real proof the integration is working.

• Acquisition: loyalty registrations, referral conversion, opt-in growth.
• Engagement: email interaction, app engagement, flow completion.
• Loyalty: points usage, reward and coupon redemption, repeat visits.
• Commercial: conversion rate, purchase frequency, average order value, campaign ROI.

For the full method, see our guide to measuring ecommerce loyalty program success.

Getting started

Connecting TRIFFT and Klaviyo turns two strong tools into one connected retention system — loyalty intelligence from TRIFFT, personalised delivery from Klaviyo. See the full TRIFFT + Klaviyo integration, or get a free loyalty audit to see what it could do on your own data.

Get a free loyalty audit →