Key takeaways
- TRIFFT streams each customer's Emotional Loyalty Score (ELS) directly into Klaviyo, so Composer acts on real loyalty — not just purchase history.
- Customers are segmented into four actionable clusters — Ghosts, Mercenaries, Advocates and Cheerleaders — each with its own best next action.
- Composer builds targeted multi-channel campaigns from those signals, like converting discount-chasers into advocates without margin-eroding blanket discounts.
- Campaign engagement flows back into TRIFFT, refining every customer's score in real time — a feedback loop that makes both platforms smarter.
Klaviyo is a leader in B2C customer relationship management, helping brands deliver just the right message at just the right moment. With the launch of Composer, their cutting-edge AI marketing agent, Klaviyo has set a new standard in the field of agentic marketing, enabling better, more informed outreach than ever before.
That single input changes what Composer can do, allowing it to act on a precise measure of how each customer actually feels about your brand instead of guessing based on transactions.
Composer can handle new campaigns from A to Z. It continuously analyses customer account data, builds tailored audiences and generates ready-to-launch omnichannel campaigns in minutes. Users maintain total control and can edit, update or start over before going live.
But an AI agent is only as effective as the intelligence directing it. That’s where TRIFFT changes the equation. Instead of just serving as a passive data source, TRIFFT acts as the strategic brain — the emotional brain — identifying precise emotional loyalty signals and helping Composer to instantly execute targeted, revenue-driving actions.
Here is how TRIFFT works with Klaviyo’s Composer to turn deep loyalty insights into automated marketing execution.
Elevating AI with An Emotional Loyalty Score
General AI models operate in a vacuum—they don't know your business, your historical campaign performance, or the nuances of your customer relationships. Composer, by contrast, lives directly inside the Klaviyo data platform. And while it benefits from this native integration, Composer still depends on rich data input to inform its actions.
When you integrate Klaviyo with TRIFFT, you aren't just giving Composer raw transactional histories, you are directing it with the highest-value intelligence available in modern loyalty outreach — an Emotional Loyalty Score (ELS).
TRIFFT captures the offline and online interactions that standard ecommerce platforms miss, like tier progressions, reward interactions, app engagement and zero-party data preferences. From this, TRIFFT calculates a precise ELS and uses emotional signals to segment your audience into four highly actionable clusters that represent common customer segments:
TRIFFT pushes these emotional intelligence signals directly to Klaviyo, which lets Composer decide exactly who needs what action — whether it’s winning back Ghosts before they leave, encouraging Cheerleaders to share their enthusiasm, rewarding Advocates for their support, choosing the right kind of engagement for Mercenaries or something in between.
A Real Example: From Discount-Chasers to Advocates
So what does this look like in practice? Here’s a real-world application TRIFFT built for a major premium beauty retailer.
Using the ELS approach, TRIFFT identifies a growing cluster of Mercenaries, customers who routinely buy, but almost only when there is a significant site-wide sale. With standard automated flows, a basic CRM setup might just send this segment another generic discount code to boost short-term revenue, eroding margins in the process.
Instead of this, TRIFFT flags this cluster and leverages Composer to execute a targeted behavioral shift. Because it recognises the specific TRIFFT loyalty context, Composer builds a multi-channel campaign designed specifically to transition these Mercenaries into Advocates. Rather than a blanket discount, Composer autonomously generates an exclusive "Early Access to New Arrivals" email and SMS flow, paired with a double-points incentive for their next non-sale purchase.
TRIFFT identified the exact behavioural gap and Composer seamlessly executed the precise AI-driven action to bridge it. Loyalty intelligence became engagement tailored to specific recipients, automated and at scale.
How the Feedback Loop Makes Both Platforms Smarter
The value of this ecosystem doesn't stop once a campaign goes live. As customers interact with Composer’s generated campaigns, that engagement data flows continuously back into the system.
Composer tracks which specific loyalty incentives drive the highest conversion, while TRIFFT absorbs the resulting customer actions to recalculate and refine each user's Emotional Loyalty Score in real time. This creates a powerful, autonomous feedback loop — TRIFFT provides the strategic loyalty directive, Composer optimises the multi-channel execution and the resulting data makes both platforms smarter for the next campaign.
Why Data Beats a Better Algorithm
In the era of agentic AI, the ultimate competitive advantage isn't the algorithm itself—it's the proprietary emotional data used to direct it.
By enabling Composer to act on TRIFFT’s loyalty intelligence, you ensure that Klaviyo’s AI agent is executing strategies based on a complete, emotionally nuanced view of your most valuable assets. What used to be hours of strategic segmentation and asset creation is now minutes of highly targeted execution.
Ready to upgrade your marketing automation? Make sure your loyalty data is actively working for you by exploring the TRIFFT & Klaviyo integration.
