Turn one-time buyers into lifetime advocates
Build emotional loyalty, predict churn, and protect your margins with an automated loyalty execution built for retail and hospitality.
Trusted by 30+ retail, hospitality & e-commerce brands
"TRIFFT gives us the tools & amazing customer service to recognise and reward returning guests, helping turn occasional visitors into regulars. By making it easier to deliver relevant offers and experiences, the platform has played an important role in driving repeat visits and strengthening long-term guest engagement."
Katheryn Thomas
CRM manager
If you switched off every discount tomorrow, which customers would still come back?
Most brands can't answer that — because their loyalty program rewards spend, not loyalty. A big spender and a genuinely loyal customer look identical on a sales report — until one of them quietly leaves.
Build emotional loyalty, predict churn, and protect your margins with an automated loyalty execution built for retail and hospitality.
Know who’s loyal. Act before they leave.
TRIFFT understands how to measure real customer engagement and scores how each one feels about your brand.
No data science degree required.
TRIFFT scores every customer on emotional loyalty - using behavior like repeat visits, referrals and reviews, not just spend.
it happens
The score updates in real time, so you catch customers drifting toward churn before they stop buying.
action
For each customer, TRIFFT recommends the next best action to win them back or move them up - automatically.
Our partners in creating the best customer experiences
Every customer needs a different loyalty strategy
A customer who loved your brand yesterday may be at risk tomorrow. TRIFFT continuously adapts customer segments as loyalty changes, so every reward, campaign and experience stays relevant.
Persona overview
Ghost
This customer conversation is over - or is it? Some Ghosts are one-and-done customers while others were fans that slowly slipped away.
Either way, there is something to build on if you reach out again with the right message.
Persona overview
Cheerleader
Your biggest fan and potentially a high-value customer… one day.
Their enthusiasm for your brand is a valuable asset and the buzz they can bring to your brand can't be ignored.
Persona overview
Mercenary
Loyal to the discount, not to you. They'll buy when there's a deal and vanish when there isn't.
Valuable in the moment, but their loyalty is rented — the second a competitor offers more, they're gone.
Persona overview
Advocate
Refers friends, leaves reviews, comes back without being asked. They don't just buy from you — they champion you.
These customers grow your brand for free, and they're worth far more than their purchase totals suggest.
TRIFFT helps brands build emotional loyalty at scale
From customer databases
to communities of advocates
Oliver spent £345 last month. He was 12 days from churning.
His spend made him look like a top customer. TRIFFT’s score showed he was emotionally disengaged and drifting toward churn - a signal no sales report would catch.
TRIFFT flagged the risk, then recommended one move - a personal thank-you and early access to a new range. The offer attracted his interest and now he's engaged again.
Meet the Emotional Brain, the Intelligence Behind Loyalty
The intelligence layer behind TRIFFTA connected system where insight, action and execution continuously work together to build stronger customer relationships
Click on one to get a better view
Builder
TRIFFT LOYALTY PLATFORM
Four layers that turn insight into effective action across every interaction
Loyalty intelligence
You Can Turn Into Results
Brands using TRIFFT can:
Segment
in real time
your true brand advocates
Monitor activity,
maximise retention
Create unique
experiences
Optimise customer acquisition costs
Engage & delight
Build emotional
loyalty
Increase purchase frequency
Loyalty that drives real impact
Daniel Edmondson, Digital Marketing Manager at Big Table Group
connect your entire ecosystem
TRIFFT integrates with the tools you already use
Getting Started Is Easy
Create custom loyalty plan in minutes
Use Plan Builder to generate a loyalty plan from high-level business inputs and get a structured strategy for execution